Category Archives: Value Proposition

Planning for Success

How would you respond if someone asked “what’s your growth plan for next year”? In answering the question, you may find that you really don’t have a satisfactory answer.  One of the causes of this lack of planning is the … Continue reading

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The End of Management

A couple weeks ago I was browsing through the weekend edition of the Wall Street Journal and stumbled on an article titled “The End of Management”.     Contrary to what it suggests, the point of the article is not … Continue reading

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Pardon the Interruption

Most everyone these days has a DVR. I personally love the technology, mainly due to the fact that I can skip all the commercials pitching products and services I don’t need nor want. Fast forwarding through these advertisements makes me … Continue reading

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Building Trust

Trust is elusive, and it is one of most critical components of why people buy. Buyers must trust that what they are buying provides the expected value. However, trust plays a different role based on what the buyer is purchasing … Continue reading

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Beware the Cassandra Complex

Cassandra was a princess of Troy, who had the gift of prophesy, but who could not persuade anyone because was cursed with a severe credibility gap.   Can you imagine her frustration?  She knows she is right, but lacks the credibility … Continue reading

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