-

Mike Cleland is a management consultant specializing in the staffing industry. With 18 years experience, he has a proven track record of helping staffing companies achieve the next level of performance.
Tag Archives: Selling
Building Trust
Trust is elusive, and it is one of most critical components of why people buy. Buyers must trust that what they are buying provides the expected value. However, trust plays a different role based on what the buyer is purchasing … Continue reading
Are You Selling to the Right Accounts?
An effective sales strategy starts with well defined segmentation of your current and target accounts. However, many companies struggle with defining the right criteria to build an effective account pipeline, which then significantly reduces the productivity of their entire sales … Continue reading