Tag Archives: Value

Beware the Cassandra Complex

Cassandra was a princess of Troy, who had the gift of prophesy, but who could not persuade anyone because was cursed with a severe credibility gap.   Can you imagine her frustration?  She knows she is right, but lacks the credibility … Continue reading

Posted in Management, Process, Sales, Staffing, Strategy, Uncategorized, Value Proposition | Tagged , , ,